The United Colors of Benetton brand was founded by Luciano Benetton – the youngest son of the Benetton family – whose first store was opened in 1966 in Benollo, Italy. The brand has 4 lines: United Colors of Benetton, Undercolors of Benetton, Sisley and Playlife including products for clothes, shoes, perfume, accessories … for men, women and children. The style of the United Colors of Benetton is characterized by the creation of colorful costumes. The brand’s products bring elegance and simplicity with careful cuts on knitted, cotton and silk fabrics … Meanwhile, Benetton Kids’ product line is designed with power. dynamic, harmonious with light, bright colors. All Benetton Kids products are designed to suit each theme of the collection, which is the perfect combination of style and material, creating a fashion world for children. Currently, the brand is still developed according to the family model with the management of the Benetton family and has 6,500 stores worldwide.
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