Simone Rocha brand was founded by the same designer in 2010. In the first collection, handmade knit material combined with plastic, tulle has made a unique impression for fashion followers. Designs such as coats, lace and plastic jackets, PVC-made shoes are presented by young models from London, making the major fashion brands in the world appreciate. With the characteristics of modernity, strong but equally romantic, Simone Rocha makes many people around the world feel ecstatic about their collection. Simone has tested many different materials, combining chantilly lace with PVC, silvery cloth, tulle, “naughty” with handmade knitting details, giving a sturdy, feminine and sexy design for classic costume. Vests, lace and plastic jackets, detachable shirts, A-shaped skirts, mini “embroidery” on silk, tulle, PVC nose high heels … have become a feature. brand identity. In November 2014, Simone Rocha cooperated with US brand denim brand J Brand. Currently, Simone Rocha’s products are distributed in more than 300 stores around the world and present at major shopping centers of Dover Street Market London, New York, Ginza and Beijing IT.