Right from the start, René Lacoste made a risky decision when he built Androst Gillier with the Lacoste brand – a company that designs crocodile embroidered t-shirts. The first product created a revolution for men’s clothing at the time. René Lacoste is a tennis champion. He was given a crocodile name by the press in 1920 when he won the Grand Slam. For the initial purpose of creating comfortable and elegant shirts in and out of tennis courts for friends and yourself, René Lacoste does not expect to achieve success with a famous polo shirt. In addition to tennis shirts, Lacoste also produces golf t-shirts and boat racing. In 1952, the company exported products to the United States and was known as the “symbol of sports enthusiasts”. Lacoste became a famous apparel brand in the US and affected the elite of that period. In 1963, Bernard Lacoste took over his father’s management and brought significant development to the brand. In the 1980s, the company also started producing other items such as shorts, perfumes, sunglasses, sports shoes, sailor shoes, walking shoes, watches and many other leather items. In 2005, Lacoste had nearly 50 million products sold in 110 countries. Since then, the Lacoste brand has been successful in the fashion industry with designs for both men, women and children. Currently, the brand is still operating through generations of the René Lacoste family.
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