Hennes & Mauritz AB (H&M) brand – Brand introduction

H & M Hennes & Mauritz AB (H & M) is a Swedish multinational clothing retailer, known for its fashionable products for all audiences from men, women and teenagers. year to child. . With the motto focusing on design and usability, H&M products bring modern trends with reasonable prices. In 1946, the company’s founder, Erling Persson, came up with the idea of ​​selling fashionable clothes at attractive prices during a business trip to the United States. In 1947, he opened the first store in Sweden called “Hennes”, mainly selling women’s clothes. In 1968, Persson bought Mauritz Widforss, which led to the creation of men’s fashion collections and later changed the official name to “Hennes & Mauritz” (H&M). H & M’s design team at the Swedish office controls the steps from planning to produce goods to managing specifications. In particular, the brand does not own factories, but the production phase is contracted with about 800 factories in Europe and Asia. The brand has worked with famous designers like Karl Lagerfeld and Stella McCartney … to top stars like Madonna, Kylie Minogue and Versace luxury fashion. Beyonce was the face of the campaign with the campaign “Mrs. Carter at H & M”. After nearly 70 years of establishment, H&M has been present in 58 countries with 94,000 employees, 800 factories, 3,500 stores and is the second largest fashion company in the world, only after Inditex of Spain. Nha (Zara’s parent company) and Gap Inc. of the United States. It provides fashion products for everyone through different brands like H&M, COS, Monki, Weekday, Second Cheap and Other Stories.

Origin: Sweden
Website: http: //www.hm.com/
Fanpage: https: //www.facebook.com/hm