Fendi brand – Brand introduction

Originating from a store specializing in leather and fur created by Edoarnado and Adele Fendi, the Fendi brand is one of the premium brands of the fashion world. With the following product lines: fur, leather, ready-made clothes, shoes, perfume, eyeglasses, watches and other accessories … this brand is targeted at customers aged 20 to 50. Fendi is especially famous for leather items such as “Baguette”, handbags 2jours, Peekaboo or Pequin. Edoardo and Adele Fendi start with a store in Via del Plebiscito, Rome. Since 1946, five second generation daughters (Paola, Anna, Franca, Carla & Alda) have begun to join the company and bring a new wave of passion and enthusiasm for fashion. Karl Lagerfeld joined Fendi in 1965 and became creative director for women’s fur and ready-made apparel (launched in 1977). Silvia Venturini Fendi, Anna’s daughter, joined in 1994 and is the Creative Director for men’s accessories and necklaces. Since 2001, Fendi has become a multinational high-end fashion brand and a member of LVMH Group. In 2014, Fendi began planning to use flying cameras to record her fashion shows. Fendi also invested over 2 million euros ($ 2.7 million) to help restore the Trevi fountain in Rome designed by Nicola Salvi in ​​the 18th century. This is the city’s largest fountain and one of the station. The most famous water sprayer in the world. It has appeared in several notable films, including Federico Fellini’s La Dolce Vita, and also a tourist attraction.

Origin: Italy
Website: http: //www.fendi.com/
Fanpage: https: //www.facebook.com/Fendi