Elle fashion brand was founded by Pierre Lazareff and Hélène Gordon, with the word “ELLE” in French means “she”. Currently Lagardère Active Enterprises of Lagardère Active Group is responsible for operating and expanding fashion brands ELLE worldwide. Unlike ELLE magazine, the world’s largest fashion magazine, fashion ELLE is popular fashion for women. Subject of fashion ELLE is a young woman between the ages of 25 and 35, who are optimistic and free, always want to experience new fashion styles in French style – personality, French style, charm sexy and sexy. In addition, it is impossible to mention ELLE Lingerie specialized in internal medicine and ELLE to send luggage with suitcases with youthful and trendy designs. In addition, ELLE also developed a cafe model in many large commercial centers.