London Fashion Week is taking its message to the masses, opening its doors to the public with a program of events to take place at the same time as the seasonal runway shows.
Starting from September, the showcase will offer dedicated experiences for both trade and public audiences through one schedule. In the past, the BFC had created a separate set of ticketed events that took place after the end of the week.
“In response to the ever-changing fashion landscape and the growing public interest toward London Fashion Week, the BFC is launching a new format to increase engagement and reach new audiences for designer businesses,” the organization said Monday.
The BFC said nothing would change for the trade audience, which can attend the on-schedule catwalk shows and presentations from Sept. 13 to 17, as usual.
Members of the public will be able to purchase a ticket to an immersive London Fashion Week experience. The ticket price, which was not disclosed, will include a series of catwalk shows by designers that will take place Sept. 14 and 15.
The BFC is also planning creative installations, industry-led panel discussions, an experiential space where fashion meets art, technology and music, and a new exhibition that.