Gucci fashion brand has satisfied the believers when launching the app, allowing users to “try” Ace cult product line right on the smartphone.
The 4.0 revolution is changing many industries around the world, including fashion. To reach young customers and grow up with technology, fashion brands have adopted many creative and flexible tactics, instead of pursuing traditional marketing models.
Not outside the game, recently, Gucci house launched an application based on AR technology (virtual reality), so users can “try” Ace shoes – one of my legendary product lines. – on the smartphone.
Accordingly, Gucci users can choose a pair of sports shoes in the app’s storehouse, point the camera down to the foot and see if that model is right for you. The built-in imaging feature allows users to take photos with these shoes and share them with friends via messages, e-mail or social networks. You can also choose icons and backdrops to decorate photos and personalize this app to your liking.
Ace series with changing models are continuously considered as products for Gucci family to show creativity and inspiration, one of the accessories to help users express their personality. This brand often changes the details on Ace, giving the believers many interesting versions, featuring each of them.
Ace is part of Gucci’s personalized program – in which customers can create their own sneakers, with their own stickers. This is considered a suitable option for fashionistas who want to show their personality.
Wannaby, Gucci’s technology partner for this application, possesses the highly rated “AR shoe test” technology in the world. The application uses real-time machine learning algorithms to determine the location of shoes in space, combined with changes in color, light, and material. The end result is that users can see shoes changing according to the camera angle and following the movement of the foot.
Gucci application on iOS for users to explore patterns and combine the latest Ace shoes to find the best model. The application is linked to its website (gucci.com), allowing customers to order the desired shoe samples conveniently and quickly.
It can be said, this is one of the moves to catch up with the game 4.0 and show interest in the young user segment of the Italian house. In the future, Gucci will invest in developing more modern technologies to increase the shopping experience for customers.