With well-known collections, there are always top Hollywood celebrities and appearances around the world, impressive fashion models have brought BCBGMAXAZRIA brand into one of the most famous brands. The most famous brand in today’s fashion village. BCBG brand is named after the phrase “bon chic, bon genre” of French which means “new style, new trend”, representing the combination of European sophistication and self-soul. by. of America. To continue to grow with a specific trend, the founder, designer and president of BCBGMAXAZRIAGROUP, the French gentleman Max Azria has given the message to the fashion industry that Max Azria will build a base. global institutions. From a French fashion retailer to American women, BCBGMAXAZRIA becomes the leading fashion brand in the US. Max Azria’s ability to think creatively along with maximizing business acumen, one of the rare lineage of fashion, has turned BCBGMAXAZRIA into one of the industry’s most successful brands. fashion industry. With the release of sophisticated designs with high-quality materials, famous stars like Angelina Jolie, Sarah Michelle Gellar, Rachel Bilson, Eva Mendes, first lady Michelle Obama and other prominent names have become Regular customers, fashion products of BCBGMAXAZRIA are present and prevail. location in their closet. In 1996, the brand launched its first collection at New York Fashion Week. Not long afterwards with designs appreciated by fashion circles, Max Azria became a member of the American Fashion Design Council (CFDA). Accompanying the brand’s success, Max’s wife Lubov Azria and BCBGMAXAZRIA’s creative director also joined the prestigious CFDA team in 2010. In 2004, the brand introduced a fashion collection. Premium Max Azria Atelier includes famous designs and red carpet events. Sharon Stone, Halle Berry, Fergie, Alicia Keys … are the names associated with this collection. By 2006, BCBG has released the Max Azria collection ready at New York Fashion Week. BCBG once acquired the fashion brand Hervé Léger in 1998, marking the first time in fashion history, an American designer bought a French Couturier. In early 2007, BCBG re-launched Hervé Léger with its own designs and quickly received worldwide but especially celebrities like Britney Spears and Beyoncé. Jennifer Lopez, Catherine Zeta-Jones, Kate Winslet … Fall 2008, Max and Lubov Azria introduced Hervé Léger by Max Azria, Max Azria, BCBGMAXAZRIA Runway and set a record as the first fashion company to introduce three sets. Collection at New York fashion week. BCBGMAXAZRIAGROUP Group owns six small brands: BCBGMAXAZRIA Runway, BCBGMAXAZRIA Ready-made clothes, Max Azria Atelier, Max Azria, Hervé Léger, BCBGeneration. BCBGMAXAZRIAGROUP currently owns more than 570 BCBGMAXAZRIA stores globally.
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