Baume & Mercier brand – Brand introduction

Baume & Mercier brand is one of Europe’s leading watch manufacturers. With 200,000 watches produced annually and available in 75 countries, the brand was founded by the Baume family with a precursor of Baume. In 1878, Baume & Mercier opened its first international store in Paris. Since then, the brand has officially attacked the international market. Many models of companies such as Catwalk (1997), Capeland (1998), Hampton (1994) have helped the brand to be affirmed. Currently, Baume & Mercier’s ambassador is Gwyneth Paltrow. Baume & Mercier is one of Switzerland’s seven oldest brands. In 1830 from a family business, Brothers Louis-Victor and Célestin Baume opened watch dealers in Les Bois, a village in Jura, Switzerland. The company has grown rapidly and gained an excellent reputation by creating a special model combined with advanced innovations. Baume & Mercier loyal to the motto “Only accept perfection, only produce the highest quality watches”. With a visionary, Louis-Victor was the first to use calipers. He felt the benefits of women watching the products from giving his daughter a pocket watch in 1869. With this choice, especially to enhance the bright design. Created in the period 1920-1940, Louis-Victor created a special power of watch collections for women to this day. Famous for complicated watches, Baume & Mercier excelled in watchmaking and time-measuring art. The brand also owns a large number of patents for several product lines, such as “Planetary propeller” (1965), one of the extremely flat automatic watches. Baume & Mercier watches constantly win awards at various international exhibitions. In 1919, the company was awarded the famous title “Poinçon de Genève” and Geneva Hallmark, a symbol of exceptional craftsmanship and high quality. Currently, the company continues to strive to provide customers with worthy watches. With a brand that has been maintained for more than 180 years, Baume & Mercier keeps values ​​from highly skilled watch manufacturers and always meets customer expectations.

Origin: Switzerland
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