Adidas brand – Brand introduction

Adidas brand was founded by Adolf Dassler with a three bar parallel logo, specializing in manufacturing sports fashion. In 1925, Adolf introduced the first shoe model for athletes and football players. With the first product, Adidas has created a great revolution in sports shoe technology. In 1928, Jesse Owen achieved 4 gold medals when using Adidas shoes; in 1936, Armin Hary also set a world record of 100m under 10 seconds when using Adidas shoes; In 1954, the German team won the World Cup in part thanks to Adidas’ nail shoes. With this high-strength shoe, Dassler received more than 700 patents. One of Adidas’ focal points is football clothes and equipment. The brand owns 9.1% of the Bayern Munich club, sponsoring the German national team and several other Bundesliga clubs. In addition, Adidas also launched the Barricade tour line used in tennis tournaments, the brand also produces tennis costumes with ClimaCool technology. Currently, Adidas targets 3 main customer groups with 3 product lines: Sport Performance towards athletes at every level, Sport Heritage towards sports fashion inspired by street costumes and Style. Sports focus. into young customers who like stylish and luxurious sports outfits. Adidas is very smart in using famous sports athletes to promote brands such as football players David Beckham and Zinedine Zidane of football, Sergio Garcia of golf, Ian Thorpe of swimming and Maurice Greene Sprint. Adidas is also a long-term sponsor of the World Football Federation, the UEFA European Championship and an official sponsor of the 2004 Olympics, providing all costumes for 22 member countries. attend the Olympic tournament. After more than 64 years of establishment, Adidas has developed into a large corporation and owns many major sports brands such as: Reebok, Taylormade …

Origin: Germany
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